DD and it's history of tussles
Posted on Jan 23, 2007 at 12:13 | Updated Jan 24, 2007 at 10:36
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New Delhi: Nimbus shelled out $612 million for a four-year period and now, it wants its feed to be encrypted by Doordarshan (DD).
This would mean the feed reaches only houses on the terrestrial network, and not through cable television that includes Prasar Bharati's DTH platform.
But this isn't a new battle. DD has tried and failed in recent times to prevent private broadcasters of holding exclusivity over television rights.
In August 2006, the Supreme Court (SC) had restrained the Centre and Prasar Bharati from interfering with the exclusive rights of Ten Sports to telecast a tri-series featuring India, Sri Lanka and South Africa and two other sports events.
There was also a gag from the SC bench prohibiting guidelines that would make live feed sharing mandatory.
But the Government wasn't willing to back down easily. In November 2006, they tried to muscle into lucrative television rights by issuing a guideline saying: "The sports channels/sports rights management companies having television broadcasting rights shall with immediate effect share their feed with Prasar Bharati for national and international sporting events of national importance, held in India or abroad, for terrestrial transmission and DTH broadcasting."
But for the moment this is still a guideline and not a law yet. Another Indian private sports channel that holds Indian football rights are in with a good chance of getting exclusive rights for the next FIFA World Cup.
With the Information and Broadcasting Minister, Priyaranjan Dasmunsi himself being a facilitator in selling Indian football rights to this private channel, it would be interesting to see his reaction, if DD wants to share the World Cup feed.
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