T20 success hurts Test, ODI business
Posted on Sep 08, 2008 at 07:46 | Updated Sep 08, 2008 at 10:16
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New Delhi: The success of the Twenty20 format has hit the business for television broadcasters in Test and the one-day format. A top excecutive of a sports channel revealed that the unpreceedented success of the 20-over game has made it difficult for them to sell the longer versions of the game, as reported in the Economic Times.
According to him, private leagues like the Indian Premier League (IPL) and the Indian Cricket League (ICL) has affected the market for Test and one-day cricket.
"I think we will only know after two or three years which direction cricket is going. But there is no doubt the success of the IPL and even ICL has already hit the business we did from Test and one-day international matches," he said.
"We really have no problem as broadcasters because if Twenty20 cricket is the order of the day we will adapt to it but this makes it very difficult for us to sell Test and one-day games scheduled in the future tours programme," he added.
Unlike the past when there were plenty of sponsors when India played a Test or a one-day series with the television ratings high, the recently concluded India-Sri Lanka series registered low ratings and the sponsors and advertisers needed a lot of convincing to shell out money.
"This time, however, when India played in Sri Lanka the television ratings were very low and the sponsors also had to be convinced to come in," a producer involved in the production of the series disclosed.
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Posted By Prashant Ranganathan
this state of affairs must have been anticipated by the broadcasters and cricket boards alike. now the only way to
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